Depending on which side you stand on alcohol this might be good or bad news to you. Nigeria has overtaken Ireland as the second largest market for Guinness according to Diageo the world’s biggest drink company.
The trend has been across Africa making up for the decline in Britain and Ireland (↓7%) according to their preliminary report. If you can remember the TV ads that Guinness used to run then that is the reason the CEO explains is a reason for it's success in Africa – that is where the future lies (these guys are planning on making us drunk!). Africans are drawn to it because the ads imply that the drink is a source of strength and virility.
I know if you got an appetite for this frothy stuff you must be thirsty now.
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